What does it take to import private label products from the EU into the US?
As of 13 October 2026, most EU products pay 10% US duty in total: a Section 301 action in force since 24 July 2026 tops the normal rate up to 10% and adds nothing where it is 10% or more. Duty-free entry for low-value shipments was suspended from 29 August 2025. Food, supplement and cosmetics facilities register with the FDA.
What does it take to bring products made in the Baltics or Nordics into the US?
A tariff that has changed several times since August 2025, and Food and Drug Administration (FDA) rules that start at the factory. Facilities that make food, food supplements or cosmetics register with the FDA and name a US agent. The duty turns on the product's tariff line, so check the current rate before you order, not when the goods arrive.
- Product and label. For cosmetics, the US responsible person lists each product with the FDA and keeps safety records. For food and dietary supplements, US labelling rules apply; this guide does not cover them.
- Production. A facility that makes food, dietary supplements or cosmetics for the US registers with the FDA and names a US agent who lives or has a place of business in the US.
- Export from the EU. The exporter needs an Economic Operators Registration and Identification (EORI) number, mandatory for businesses that export from the EU (Your Europe).
- Customs clearance and duty. As of 13 October 2026 most EU goods pay 10% in total. Food shipments need FDA prior notice before arrival, and the food importer runs a Foreign Supplier Verification Program (FSVP).
- On sale. The cosmetics responsible person reports serious adverse events to the FDA within 15 business days and updates its product listings every year.
What US duty applies to goods made in the EU?
As of 13 October 2026, 10% in total for most goods. Since 12:01 a.m. eastern time on 24 July 2026, for EU products "where such product's MFN tariff is less than 10 percent, the sum of the MFN tariff and the Section 301 tariff shall be 10 percent" (USTR notice). MFN is the normal Most Favoured Nation rate.
Where the normal rate is already 10% or more, "the Section 301 tariff applied shall be zero". Goods loaded on a vessel and in transit before the start, and entered before 12:01 a.m. on 28 July 2026, were spared. The EU rate applies "except as provided in Annex I and Annex II, Parts A and C", and the notice exempts "all articles and parts of articles subject to tariffs under Section 232", which include listed wood products.
| Your product | US duty | Source |
|---|---|---|
| Normal (MFN) rate below 10% | 10% in total: the Section 301 duty makes up the difference | USTR notice of 23 July 2026 |
| Normal rate of 10% or more | The normal rate only; the Section 301 duty is zero | USTR notice |
| Subject to a Section 232 tariff, such as wood products under the headings the notice lists | Outside the Section 301 duty; its own Section 232 rate applies, not confirmed here | USTR notice |
| Listed in Annex I or Annex II, Parts A or C, of the notice | Treated as the annex sets out; not checked here | USTR notice |
| Sent by post or courier at a low value | Duty-free de minimis entry suspended from 29 August 2025; confirm the current position with your carrier | Executive Order 14324 |
The rate keeps moving. Before you order, check the current rate for your product's tariff line in the US tariff schedule and the exemptions in the USTR notice. We did not check the annex product lists or the Section 232 rates for furniture, so this page gives no figure for them.
What happened to the 15% EU-US deal and the IEEPA tariffs?
They were overtaken. In the joint statement of 21 August 2025 the US committed to apply "the higher of either the U.S. Most Favored Nation (MFN) tariff rate or a tariff rate of 15 percent" to EU goods (White House). The USTR notice of July 2026 does not mention that figure, and its 10% total is lower.
On 20 February 2026, in Learning Resources, Inc. v. Trump (No. 24-1287), decided with Trump v. V.O.S. Selections (No. 25-250), the Supreme Court ruled 6-3 that the International Emergency Economic Powers Act (IEEPA) "does not authorize the President to impose tariffs" (Thomson Reuters; Jones Day). The judgment was issued on 24 March 2026 (Supreme Court docket). The Court did not decide on refunds.
A temporary global tariff under Section 122 of the Trade Act of 1974 took effect on 24 February 2026 and expired when the Section 301 duties began on 24 July 2026 (Morgan Lewis). Sources disagree on its rate, so we do not state it. On the EU side, the EU eliminated all duties on imports of US industrial goods from 1 July 2026 (European Commission).
| Date | What happened |
|---|---|
| 21 August 2025 | EU-US joint statement: the higher of the MFN rate or 15% for EU goods |
| 29 August 2025 | Duty-free de minimis treatment suspended for all countries (Executive Order 14324) |
| 20 February 2026 | Supreme Court: IEEPA does not authorise the President to impose tariffs |
| 24 February 2026 | Temporary global tariff under Section 122 takes effect (rate not confirmed here) |
| 1 July 2026 | The EU eliminates its duties on US industrial goods |
| 24 July 2026 | Section 301 action: 10% in total for most EU goods; the Section 122 tariff expires |
Can small parcels still enter the US duty-free?
Not under the order that took effect on 29 August 2025. Executive Order 14324, signed on 30 July 2025, says de minimis treatment "shall no longer apply to any shipment of articles not covered by 50 U.S.C. 1702(b), regardless of value, country of origin" (White House). It took effect at 12:01 a.m. eastern daylight time on 29 August 2025.
For a brand this means that samples, test batches and orders sent straight to US customers pay duty like any other import. The order predates the February 2026 court ruling, so ask your carrier or customs broker to confirm the current position before you ship.
What does the FDA require for food and food supplements?
A registered facility, a US agent, notice of each shipment and an importer who checks the supplier. The FDA's guide lists dietary supplements and dietary ingredients among the foods whose facilities must register, foreign ones included, and says "foreign facilities must designate a U.S. agent, who lives or maintains a place of business in the United States" (FDA).
| Step | Who | When or how |
|---|---|---|
| Food facility registration | The manufacturing facility, with a US agent | Renewed every two years between 1 October and 31 December; the 2026 window closes on 31 December 2026, with no fee |
| Prior notice | Submitted for each food shipment | Before arrival at the first US port: at least 2 hours ahead by road, 4 by rail or air, 8 by water (FDA guidance of August 2011) |
| Foreign Supplier Verification Program | The US owner or consignee of the food, or the foreign owner's US agent or representative if there is none | A risk-based programme to verify the supplier; a unique facility identifier such as a DUNS number at entry since 24 July 2022 |
The FDA's reminder of 29 September 2026 is plain: "FDA will consider the registration to be expired for any facility that fails to renew by December 31, 2026" (FDA). Importers of finished dietary supplements follow most FSVP requirements except hazard analysis (FDA). The prior notice times come from FDA guidance of August 2011, so confirm them before the first shipment. DUNS is the Data Universal Numbering System.
What does the FDA require for cosmetics?
Under the Modernization of Cosmetics Regulation Act of 2022 (MoCRA), the facility registers and the responsible person lists each product. A foreign facility's registration must include "the contact for the United States agent of the facility (name and phone number)" (FDA guidance, December 2023). Registration is renewed every two years, and product listings are updated every year.
Facilities operating on 29 December 2022 had to register by 29 December 2023; a facility that starts later registers within 60 days. Products first marketed after 29 December 2022 are listed within 120 days. The FDA said it would not enforce registration and listing until 1 July 2024 (FDA). Certain small businesses are exempt from both.
The FDA adds that "it is mandatory for responsible persons to submit serious adverse event reports for cosmetic products", within 15 business days, and the responsible person keeps records that substantiate the product's safety.
Which manufacturers on NordSourced already name the US as an export market?
19 of the 443 manufacturers listed on NordSourced name the United States among their export markets on their own website. They are below in alphabetical order; the order is not a ranking. Naming a market is the manufacturer's own statement. It does not tell you whether its facility is registered with the FDA or which duty your product pays.
| Manufacturer | Country | Product groups |
|---|---|---|
| Aesti | Estonia | Cosmetics |
| Amber Latvijas Balzams | Latvia | Beverages |
| Anora Group | Finland | Food & beverages |
| Briis | Estonia | Food & beverages |
| Cita Lieta (Ceano Cosmetics) | Latvia | Cosmetics |
| Cosmetic Lab | Latvia | Cosmetics |
| Cosmetics Nord | Latvia | Cosmetics |
| Dailrade Koks | Latvia | Furniture & interior |
| Galinta | Lithuania | Food & beverages |
| Icecofish | Lithuania | Food & beverages |
| Karavela | Latvia | Food & beverages |
| Kolafabriken | Sweden | Food & beverages |
| Lezza Foods | Sweden | Food & beverages |
| Linomeda | Lithuania | Home textiles |
| Made Group | Lithuania | Food supplements |
| Morozov & Son | Latvia | Furniture & interior |
| Pharma Manufacture (Client) | Latvia | Food supplements |
| Siūlas | Lithuania | Home textiles, Apparel |
| Wermo | Estonia | Furniture & interior |
Questions and answers
Can I sell EU-made private label products on Amazon in the US?
The US rules on this page do not depend on the sales channel. The goods pay the duty for their tariff line, which for most EU products is 10% in total as of 13 October 2026, and no shipment enters duty-free because of its low value. Food, supplements and cosmetics also need the FDA steps, whoever sells them.
What duty applies to EU goods in the US today?
As of 13 October 2026, most goods that are a product of the EU pay 10% in total under the Section 301 action in force since 24 July 2026. If the normal rate is already 10% or higher, only that rate applies. Section 232 goods and goods in the notice's annexes are treated separately. Check the current rate before each order.
Who is the importer for FDA purposes?
Under the FDA's Foreign Supplier Verification Programs rule, the importer is the US owner or consignee of the food when it is offered for import. If there is none, it is the US agent or representative of the foreign owner or consignee. That importer runs a risk-based programme to verify the foreign supplier and gives a unique facility identifier at entry.
Do I need a US agent?
The manufacturing facility does, if it makes food, dietary supplements or cosmetics for the US. FDA guidance says foreign food facilities must designate a US agent who lives or has a place of business in the US, and a foreign cosmetics facility's registration must give its US agent's name and phone number. A mailbox does not qualify.
What has to be sent before a food shipment arrives in the US?
Prior notice to the FDA, for each food shipment, including dietary supplements and dietary ingredients. Under FDA guidance of August 2011 it must be received at least 2 hours before arrival at the first US port by road, 4 hours by rail or air and 8 hours by water. The facility that made the food must also be registered.
Can I send samples to the US duty-free?
Not under Executive Order 14324. Since 29 August 2025 duty-free de minimis treatment no longer applies to shipments regardless of value or country of origin, so a sample parcel pays duty like a full order, at the rate for its tariff line. Ask your carrier or customs broker to confirm the current rules before sending, because the order predates the Supreme Court ruling of February 2026.
Is the 15% rate from the 2025 EU-US deal still applied?
Not as the general rate. The joint statement of 21 August 2025 promised the higher of the normal rate or 15% for EU goods. The Supreme Court struck down tariffs imposed under IEEPA on 20 February 2026, and since 24 July 2026 most EU goods pay 10% in total under Section 301, as of 13 October 2026.
What did the US Supreme Court decide about the IEEPA tariffs?
On 20 February 2026, in Learning Resources, Inc. v. Trump, the Court held by six votes to three that the International Emergency Economic Powers Act does not authorise the President to impose tariffs. The judgment was issued on 24 March 2026. The Court did not rule on refunds, and challenges belong to the Court of International Trade.
Does a food supplement manufacturer in Latvia have to register with the FDA?
Yes, if its products go to the US. The FDA's compliance guide includes dietary supplements and dietary ingredients among the foods whose facilities register, foreign ones included, with a US agent. Registration is renewed every two years between 1 October and 31 December, free of charge, and the 2026 window closes on 31 December 2026.
Does wooden furniture from the EU pay the 10% rate?
Not necessarily. The Section 301 notice exempts all articles subject to Section 232 tariffs, including wood products under the headings it lists, and those goods pay their own Section 232 rate. We could not confirm the current Section 232 rate for EU furniture, so check your product's tariff line before you order.
Which Nordic or Baltic manufacturers already export to the US?
19 manufacturers listed on NordSourced name the United States among their export markets on their own website, for example Aesti, Amber Latvijas Balzams, Anora Group, Briis. That is their own statement. It says nothing about FDA registration or the duty on your product, so ask each one about both before ordering. The full list is in the table above.
What do I need to sell EU-made cosmetics in the US?
Under MoCRA, the manufacturing facility registers with the FDA and names a US agent, renewing every two years. The responsible person lists each product, updates the listing yearly, keeps safety substantiation records and reports serious adverse events within 15 business days. As of 13 October 2026 most EU goods pay 10% duty in total; check whether your product's tariff line is in the notice's annexes.
Where to go next
Sources
- Notice of Actions in Section 301 Investigations, forced labour, Dockets USTR-2026-0265 and -0266 (signed 23 July 2026), Office of the United States Trade Representative (USTR). Checked 13 Oct 2026.
- Joint Statement on a United States-European Union Framework on an Agreement on Reciprocal, Fair, and Balanced Trade (21 August 2025), The White House. Checked 13 Oct 2026.
- Docket No. 24-1287, Learning Resources, Inc. v. Trump, Supreme Court of the United States. Checked 13 Oct 2026.
- Supreme Court rejects IEEPA as a tariff statute (20 February 2026), Thomson Reuters. Checked 13 Oct 2026.
- United States Supreme Court invalidates IEEPA tariffs (February 2026), Jones Day. Checked 13 Oct 2026.
- US administration rebuilds global tariff program under Section 301 (July 2026), Morgan Lewis. Checked 13 Oct 2026.
- Executive Order 14324, Suspending duty-free de minimis treatment for all countries (30 July 2025), The White House. Checked 13 Oct 2026.
- EU trade relations with the United States, European Commission, Directorate-General for Trade. Checked 13 Oct 2026.
- Guidance for Industry: Registration and Listing of Cosmetic Product Facilities and Products (December 2023), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- Modernization of Cosmetics Regulation Act of 2022 (MoCRA), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- FDA issues compliance policy for cosmetic product facility registration and product listing (8 November 2023), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- Registration of Food Facilities: What You Need to Know (Small Entity Compliance Guide), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- FDA reminds food facilities of biennial renewal requirements (29 September 2026), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- Guidance for Industry: What You Need to Know About Prior Notice of Imported Food Shipments (August 2011), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- FSMA Final Rule on Foreign Supplier Verification Programs (FSVP), US Food and Drug Administration (FDA). Checked 13 Oct 2026.
- Customs duties and procedures: imports (EORI), Your Europe, European Commission. Checked 13 Oct 2026.
Directory figures are counted from the manufacturers listed on NordSourced, each listed because its own website says it makes products for other brands; see how we check. This page is general information, not legal advice. Found a mistake? Tell us.